a bit about me
i am a B2B marketer with experience in tech, saas, and cybersecurity. my expertise lies in demand gen, but with all this proliferation of “new age” marketing terms, im probably a revenue marketer and a growth marketer too.
I am passionate about driving growth through pipeline and revenue — i believe marketing can be the engine of sustainable growth for any saas business. marketing can be the source of inbound revenue which helps reduce CAC.
I am currently working full-time at a b2b saas cybersecurity company where i lead the demand gen team.
my story
i started my career as a corporate lawyer, working for a “big 6” law firm in sydney (as it was known back then) where i focused my work on corporate / M&A matters, with a focus on private equity clients.
i worked there for 3 years and then has a realisation — i didnt just want to be an advisor to these high growth companies. that, coupled with the fact that i watched technology companies from the sidelines (i like to think of myself pretty tech savvy), i had a lucky break and moved into the technology space in a sales & marketing role.
i havent looked back since and made marketing my permanent home while moving from sydney to singapore and back. ive worked at dropbox, meraki, cisco, horangi, and most recently, i am at upguard, a b2b saas cybersecurity company where i lead the demand gen team.
in my spare time, i am a proud girl dad of two, who run circles around me and make sure i read them their favourite books and take them to the park at every opportunity they get
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